1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell;
2. Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees;
3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs;
4. You can now offer your existing customers more product and service offerings. This will increase your sales and profits;
5. Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other business employees;
6. You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to;
7. You can exchange endorsements with your alliance partners. You'll add more credibility to your business and gain your potential customers trust to buy;
8. You can expand your business more rapidly. You can develop new products and services faster with a larger work force;
9. You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service from your alliance partners;
10. You'll have a larger number of "strategic thinking" people. This will allow both businesses to come up with profitable business ideas quicker than before.
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